Founded in 2017 in the fertile plains of Punjab, AgroRootsPK began as a cooperative of ten smallholders seeking to escape heavy chemical inputs. Today, we have grown into a vertically integrated agribusiness employing over 300 people across our research farms, processing units, and distribution network. Our core values—sustainability, transparency, and rural empowerment—guide every decision.
At our flagship farm near Faisalabad, agronomists monitor soil microbiomes, rotating cover crops and employing biofertilizers to restore fertility. Our R&D division partners with local universities to trial drought-tolerant wheat varieties and beneficial mycorrhizal inoculants. Post-harvest, our cold-chain facilities in Lahore and Karachi ensure fruits, vegetables, and grains retain peak freshness and nutritional value. Packaged under the “AgroRoots Certified Organic” label, our products comply with both local and international organic standards (USDA Organic, EU Organic).
We also run a Farmer Enablement Program, training over 2,000 smallholders annually in drip irrigation, integrated pest management (IPM), and value-addition techniques such as co-packing and branding. By aggregating produce volumes, we negotiate better market rates, increasing farmer incomes by up to 30%. Our social initiatives include women’s farming cooperatives and school garden projects in underserved districts, fostering community development through agriculture.